Menurut Buchari Alma (2009:72) Kreatifitasmenjadi sangat penting untuk menciptakan keunggulan kompetitif, dan kelangsungan hidup bisnis. The recognition of the relationships between diversity, creativity, innovation and competitive advantage has stimulated both academics and the business community to search for factors and situations that give rise to creativity in individuals, and for the catalysts of creativity in teams (West & Anderson, 1996), in Nigel Bassett –Jones 2005
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