Bagian dari Hospitality Marketing Mix
Pemasaran menurut Reid & Bojanic
dalam bukunya yang berjudul Hospitality
Marketing Management, “Marketing
encompasses merging, integrating, and
controlling supervision of all company’s or
organization’s efforts that have a bearing on
sales.”. Marketing Mix menurut Elliot,
Thiele & Waller (2012:21) yaitu “Marketing
Mix is a set of variebles that a marketer can
exercise control over in creating and
offering for exchange.”.
Mill & Morrison (2013) membagi
hospitality marketing mix menjadi 8 P’s
yang terdiri dari product, price, promotion,
place, packaging, programming, people, dan
partnership
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